Inside Evan Spiegel's Snapchat
It has become hard to ignore the success that Snapchat has turned into. Snapchat is no longer just a way to share images/videos with your friends, but it has morphed into a bonafide "social" media company. The platform has become a way for advertisers and large multimedia companies, from ESPN to People Magazine, to showcase their material to a new age of consumers. Here's a personal story that sold me on Snapchat, the media platform --
I recently was visiting my sister in Orlando, FL. We did what everybody else does when they visit Orlando, we went to Disney World. As we were standing in line waiting to ride Big Thunder Mountain, I noticed my sister and her friend were constantly scrolling through their phones on Snapchat. I asked them what they were looking at and both of them responded with "We're reading the news". I was shocked. "What the hell? News on Snapchat?", I thought to myself. Granted the news they were reading was about what the latest Kardashian fashion trend via People Magazine, not the Iran Nuclear Deal but it didn't matter. Here were two 21 year olds girls, consuming information/news not through Twitter, Facebook or even the internet, but through an app that was supposed to be made for teens to send nude selfies.
Now imagine hundreds of millions of 16-21 year old girls worldwide doing the exact same thing as my sister and her friend. That's the power of Snapchat. Their reach is endless and media companies are starting to recognize it. Much of that success is due to Snapchat's founder, Evan Spiegel. Here's an inside look at how he runs Snapchat.