How Tech Took Over the NBA

How Tech Took Over the NBA

The NBA has become the perfect league for the digital/social media age. Some of the most high profile team owners (Cuban, Ballmer, Loeb) have backgrounds in tech/Silicon Valley. The highlights the game produces are tailor-made for quick Facebook videos, Vines, Instagram videos and Snapchat. The most important part is that it's a star driven league, and those stars are all extremely active on social media. Mix all of these factors together and you've a league that is taking full advantage of a new age in digital technology. 

Techies Are Trying to Turn the NBA Into the World's Biggest Sports League - Wired

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