Snapchat's Influencer Economy
Every-time I open up Instagram my feed is littered with models touting some random protein shake, detox tea or ridiculous app. The images aren't just confined to fringe Australian bikini models. Even more mainstream celebrities, such as Kylie Jenner, have been touting random products in their Instagram feeds. I've always wondered two things. How much those celebrities are paid (Kylie makes a reported $300k a post)? And who the hell is buying the products? Bloomberg investigates.
P.S. Here are some updated Snapchat financials, user numbers etc. Prepare to be impressed.